NEED
To entice customers who lease cars to buy another BMW by making the lease-end process
more streamlined and proactive.
CHANNELNET SOLUTION
A network of personalized web sites designed to put lease customers back into a
BMW before they defect to a competing brand. Starting at 180 days before the lease
ends and periodically thereafter, the customer is sent an email with embedded PURL.
The customer simply clicks on the PURL link and is taken to his or her personalized
web site. Content, promotions, and messaging change depending on the time frame
associated with where the customer is in the lease-end process. Over 700,000 personalized
web sites have been created for BMW leasing customers.