ChannelNet Expands Hunter Douglas Brand Web Site Functionality for 12 Asian Countries
Sausalito, Calif., October 27, 2010–ChannelNet has again teamed up with Hunter Douglas,
the premier manufacturer of custom window coverings worldwide, to provide enhanced
online functionality for shoppers across Asia. The long-standing relationship between
ChannelNet and Hunter Douglas spans the globe, building solid connections between
local dealers and online consumers and builders. Shoppers in China, Hong Kong, India,
Indonesia, Japan, Korea, Malaysia, Philippines, Singapore, Taiwan, Thailand, and
Vietnam receive country and language specific content.
The latest enhanced Web capability incorporates a robust Project Gallery and News
& Events functionality into Hunter Douglas’ existing network of Residential and
Architectural brand web sites available in Asia. The Project Gallery allows each
country to feature completed residential and commercial projects so that consumers
and builders can visualize the ways others have utilized Hunter Douglas products.
The web site’s News & Events functionality keeps online consumers and business customers
in the loop and connected to local in market activities.
ChannelNet’s patented SiteBuilder™ technology provides Hunter Douglas with tools
to ensure its Asian customers receive a localized online experience that reinforces
the product breadth and trustworthiness of a major brand. With these two new major
innovations to their brand web sites Hunter Douglas is poised to serve the market
in ways as varied as the peoples of Asia.
“By providing highly customizable web sites, our online customers know what to expect
from their dealer before they meet with them to discuss their purchase,” says Jim
Tan, Regional Director of Hunter Douglas Window Covering Products Asia. “Whether
you’re in Hong Kong, Beijing, Tokyo, or Phuket, a consistent brand experience, high-quality
product information, and access to local authorized dealers are essential.”
“With over 578 million internet shoppers in Asia, our goal is to support Hunter
Douglas by providing customers with localized content no matter what country they
live in or language they speak,” says Paula Tompkins, ChannelNet CEO and founder.
“We know how to efficiently serve many countries, with multiple languages, and support
uniqueness of each community while maintaining brand consistency. We’re completely
focused on the tools and support to meet this challenge.”
For 25 years ChannelNet has been the leading provider of multichannel marketing
solutions for the home improvement, automotive, retail, and financial services industries.
ChannelNet’s patented software, SiteBuilder™, allows customers to conduct research
online and complete transactions either online, at a store, through a call center,
or on a mobile device. ChannelNet has created thousands of solutions for hundreds
of companies worldwide including BMW, Hunter Douglas, Ford Motor Company, Benjamin
Moore Paints, Hyundai, Kia, Saks Fifth Avenue, Volkswagen, College Pro, World Omni
Financial Corp., California Closets, Harman Kardon, Motorola, Hallmark, and many
others. ChannelNet is a privately held company based in Sausalito, California and
Detroit, Michigan. ChannelNet’s solutions include networks of corporate, brand and
sales channel web sites, personalized microsites, guided selling tools, and communication
portals. Visit www.channelnet.com for more information, and follow frequent updates
on Twitter (@channelnet) and Facebook (ChannelNet).